Every business owner knows that there are two important factors to keeping their business afloat. They must form relationships with their customers, and they must keep their expenses at a minimum. If either of these two factors is neglected, the chances are that the business will not succeed. Providing corporate merchandise is a great way to cover both of these factors and generate overall goodwill in both current and future customers. Corporate merchandise is also known as promotional merchandise. It is simply free items that you give to your customers that show your...Continue reading »

We have all heard it over and over: Content is King. This concept was first introduced by Bill Gates in 1996 but has since become one of the most common phrases on the web. Any business owner who is selling products online has learned that Internet marketing includes writing, and that this writing must be unique in order to increase traffic to their site. So it is well established that creating unique articles and blog posts is one of the best ways to hook potential customers into checking out your website. The question that many owners have is how to create content...Continue reading »

If you are reading this post, chances are that you are involved in the office supplies industry to some degree. In the ever competitive world known as the Internet, any person running a business with a website knows they need a way to stand out from the crowd. Anyone who has done even the least bit of research keeps hearing the same things over and over: Create unique content and establish yourself as an authority in your field. Okay…but how exactly do you do this? The New Way of Marketing If you want your office supplies business to take off online, marketing is essential....Continue reading »

After an in-depth chat with the legendary John Macleod from LUX Creations Ltd I found his story about his product CLEAR NOTES inspiring. I asked John if he could provide me with a blog post about how it all started: Whilst working at an insurance firm after university I was often asked to annotate original and legal documentation, needless to say we weren’t permitted to inscribe directly onto the document so we had to use traditional sticky notes. As most people probably do I would use a yellow paper sticky note and place it over the document, this meant I couldn’t...Continue reading »

Does it pay to be loyal to suppliers when the BEST deals seem to go to NEW business customers? Winning new business will be top of the agenda for all sales based organisations this year. Many suppliers will be increasing margins on existing spending accounts to compensate for losses of the deals in place for new business customers. Does it cost your business to stay loyal? For a product you could easily buy from a number of suppliers pricing structures will be considerably lower as a “New Customer” than the pricing you would pay as an “Existing Customer”. This...Continue reading »

Price comparison websites have become a very popular method for money savers to find the cheapest deals on products and services. However, getting the best price for businesses purchases like office supplies and stationery has always been a different story. How would you like to use “price comparison” for purchasing your office supplies? Mintprice, offering live price comparison on office supplies and stationery. They’ve grown to win over 2,500 new customers in just 20 months – and are now asking business owners to step up and take the “Mintprice Challenge”. The...Continue reading »

Red Inc ltd is already moving forward at a fast speed with the success of our Business Gifts and Promotions department. Following this launch we can now source and supply tens of thousands of promotional branded products from across the globe and offer them for sale at the most competitive prices. To aid this new venture Jemma Hookham has been appointed as Sales Manager to Promotional Merchandise. Jemma brings a reputation for outstanding customer service, along with a wealth of experience and expertise within the industry that will hopefully see us become one of the...Continue reading »

Whether you are cold calling or using client contacts to find new customers, you need to be able to change a contact into a client. It is important to handle yourself in a way that will make a client trust you and makes it easier to build a good rapport with him. The key to doing this is to build a good connection with him as soon as you meet him. 1: See Your Client as an Equal The first step is seeing your client as your equal. You will not win any clients by treating them in a condescending manner. Additionally, it does not work when you consider your client who is...Continue reading »