We have all been taught from childhood that it pays to tell the truth. Honesty is a highly valued moral in our society, but is honesty always the way to go? There have been instances in history where a falsehood or little white lie has actually proven to be beneficial. Other examples have shown where being dishonest has kept an innocent one from harm. So how do we know when to be honest and when not to be? If you are in business, there are very few times where dishonesty to customers is acceptable. However, are you always honest to yourself? Learning to be honest to...Continue reading »

A landing page is the page that your website’s visitors come to after clicking on a link. The link could be from an ad, a blog post, a social media site or an article you have written. Let’s say you have written a post on how to find re-manufactured ink cartridges. At the end of the post, you include a hyperlink to your site that sells cartridges. When a visitor clicks this link they will be brought to your landing page. A landing page is your visitors’ first impression of your website. Here are four tips to help you improve your landing page and convert more of...Continue reading »

As an office supplies company in today’s world, you need a website that ticks all the boxes. More and more buyers are turning to the Internet for everything from ink cartridges to a box of copier paper. If you don’t have a decent website, even e commerce, you are losing potential customers every day. It is important that your website looks professional, it’s easy to navigate around and everything works smoothly. If you are selling a product online, it is essential that you have an online shopping cart that functions properly. As a user, there is nothing more...Continue reading »

You can be selling the most innovative and interesting product in the world, but if your presentation is weak your audience will be turned off. Follow these five tips for an effective presentation that your audience will remember. The rule of three First of all, you must remember that our brains are wired to remember three things at a time. So forget the thirty important things you want to tell your audience, and focus on the three essential items that must be presented. This may be hard to swallow when you have pages and pages of notes and research material to go through....Continue reading »

Have you ever wondered how certain businesses can promote themselves as ‘green’? When you think about the practices they use every day in the way they sell, you begin to wonder what ‘green’ really means to them. Businesses in the UK have to abide by certain environmental laws. Abiding by these does not necessarily make a business green. These rules are the bare minimum that the government requires; in order to be truly green, businesses must take further steps. It is actually quite laughable that some salespeople who claim to be green drive hundreds of miles...Continue reading »

How you present yourself and your company in your first meeting might allow you to get to the point where you can talk price! Don’t waste your buyers’ time by holding a non-productive meeting. While you cannot always predict if a meeting will be productive or not, there are definite steps you can take to increase the chance that the meeting is beneficial to all involved. Follow these five steps to make the most out of your meetings, and endear yourself to your audience. Ensure your meeting is structured If your appointment came from making a telephone call then stick...Continue reading »

An uncomfortable employee will probably not want to stay employed for long. So follow these tips for finding the best deals in both price and comfort for your office furniture. Comfort First The typical office employee sits on a chair for the majority of their work day. So find office chairs that have full support for the back and neck as well as the arms and legs. The chairs should be fully adjustable. Do not sacrifice comfort for price in this area. Check out an office supplies dealer, as they will have many more choices for you to browse. The height of your desks...Continue reading »

If you own or use a computer then chances are you’ll probably use a printer too. If you haven’t bought a new printer for a while, the choices can be overwhelming. Very few printers only perform one function these days. The popular all-in-one printers now include a variety of functions that many of us now need and love, such as the ability to copy and scan as well as print. Printers may also come with a fax machine, WIFI, Bluetooth technology, even a screen to view pictures. It’s nice to have these added features on a printer, you might not need them right away...Continue reading »